Objectified is a feature-length documentary that explores our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.
Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
The director of Objectified is Gary Hustwit. His previous film was Helvetica, a critically acclaimed documentary about typography and graphic design. For more information about Objectified, please visit www.objectifiedfilm.com.
About the Screening Series
The Austin Museum of Digital Art (AMODA) is a nonprofit organization whose mission is to engage the public and artists in the creation, understanding, and appreciation of digital art. The Screenings Series features digital video, film, motion graphics, and animation in a theater setting. More info →